Book Synopsis
Book Tags
Donation Rankings
Comment
0 Comments
You May Also Like
墨書 Inktalez
Rayal After a brief pause, a sense of relief filled the air. The director who had just raised concerns nodded, indicating that his doubts had been addressed. This injected new confidence into his upcoming presentation. Carefully arranging the scattered pages of the proposal on the lectern, the clear handwriting and meticulously crafted charts were the results of his tireless work, and now he was going to present them flawlessly to the directors.
Rayal Clearing his throat, his voice echoed in the boardroom: "Ladies and gentlemen, modern consumers are living in an environment bombarded with information every second. We need a more direct and compelling way to convey our brand philosophy." With a light click, several icons lit up on the projection screen, representing the most popular social media platforms of the moment. Rayal then pointed out that these platforms share the common feature of having a large young user base, which is precisely the target audience for their proposal.
He continued to explain, "Through the form of short video advertisements, we can utilize the appeal of internet celebrities and popular stars to convey our brand story to millions of viewers in just a few seconds." Rayal said as he displayed a set of data analysis charts for internet celebrities, showing their followers and engagement rates on different platforms. He further emphasized that this strategy can generate a viral effect, rapidly increasing the brand's visibility and market share.
As the presentation came to a close, Rayal played a prototype short film produced by a top creative team. In the video, a well-known artist drank a bottle of "Youth Chicken Essence" during a busy work break, and his appearance instantly became radiant and full of vitality, as if he had regained his youth in an instant. This energy and positivity infected every viewer through the screen. The advertisement ended with a simple yet impactful slogan: "A sip of youth, vitality reborn."
After the presentation, Rayal firmly scanned the faces of each director, capturing every expression and subtle body language. He sensed their expectations and also observed their hesitations and contemplations. He nodded slightly, indicating that he was ready to receive their feedback.
As the tense silence in the meeting room grew heavier, the boss leaned forward in his seat, lightly tapping the table with his fingers, as if silently weighing Rayal's recent statement. His eyes suddenly brightened, as if he had an insight, and then he slowly nodded, a gesture that seemed to confirm his inner thoughts.
"Rayal, your proposal has indeed brought some new perspectives to us," the boss's voice was steady and deep, each word carefully considered, "You suggested expanding our main market from the middle-aged and elderly to the younger demographic, which is a bold strategy. Especially your emphasis on using short videos and social media influence, which is indeed an efficient approach in the current context."
He paused for a moment, seemingly evaluating the reactions of other senior executives in the meeting room. Some had expressions of anticipation on their faces, while others appeared more contemplative. The boss cleared his throat and continued, "However, we must recognize that such a change is not just an adjustment in market strategy, but a major shift in brand image and even company culture. After all, 'Youth Chicken Essence' has always been synonymous with maturity and stability."
RayalThe tension in his heart increased again. The boss's calm yet hesitant tone undoubtedly heightened his sense of uncertainty. He lightly bit his lower lip, maintaining a professional smile, trying to appear both confident and not overly insistent. Rayal was clear that at this moment, what was needed was not just persistence, but also persuasion.
"I understand your concerns, boss," Rayal began his response, slowing down his speech slightly to ensure that every word was clearly conveyed. "This is indeed a transformation of our brand image, but it is also an opportunity to embrace market changes. We are not abandoning our core customer base, but expanding our vision to attract more potential customers. We will carefully balance this transformation to ensure that while innovating, we still maintain our brand's traditional values."
The air in the meeting room was filled with the sound of papers flipping and the low hum of electronic devices. In this dull moment, a burly figure with silver hair at his temples slowly raised his hand, breaking the silence. His voice carried a certain confidence and experienced composure: "Based on our past market analysis, while 'Youth Chicken Essence' does indeed have a strong market position among the middle-aged and elderly population, we cannot ignore the fact that with the increasing health consciousness among modern individuals, the demand for chicken essence among young people and office workers is steadily rising."
His words carried an implicit encouragement and seemed to express a hidden support for Rayal's proposal. He continued, "Especially within urban communities facing high work pressure, this pursuit of healthy eating is becoming increasingly evident. We have every reason to believe that with appropriate market strategies, we can further develop this market."
After the director's speech, the other members in the meeting room began to talk quietly. Some people's facial expressions became more lively, and the atmosphere of the discussion gradually became more active. The boss listened to the analysis expressionlessly, then nodded slowly, indicating that he accepted the opinions.
"Okay, this perspective is very interesting," the boss finally spoke, maintaining his usual calm tone. "However, let's not rush to a conclusion. We have another report to listen to this afternoon. We will consider all the information together and make the final decision then."
Comment 0 Comment Count